Category: Business model

  • RAVE model

    This was a major rethink about a suitable business model created with the aim of hitting four primary targets relating to Revenue, Access, Volume of sales and Engagement.

  • A model for creative growth

    For years I have kept a copy of The Emperor’s New Clothes beside my bed. I don’t look at it very often but it is there to remind me of the danger of failing to see something which should be blindingly obvious.