This was a major rethink about a suitable business model created with the aim of hitting four primary targets:
Revenue: the need to maximize longterm income potential
Access: creating price points that widen and encourage access
Volume: sharing musical experiences with more people
Engagement: broadening experience and developing greater connection with
and support for the art form and the organization.
The thinking which led to the development of the model is described in this post and the following articles appeared about this model.
Gig Magazine – 29 September 2010
Symphony Magazine – July/August 2009